Privacy Policy — ERNEST

Last updated: July 9, 2026

This document explains how ERNEST, a company registered with the Registre du Commerce et des Sociétés de Paris under number 925 034 019 ("Ernest," "we," "us"), processes your personal data. This applies to the use of our website https://www.ernest-app.com (the "Site") and kithe.club (together, the "Platform"), which together operate the Ernest marketplace connecting brands and communities.

1. Who is responsible for your data

Data controller: ERNEST, RCS Paris 925 034 019, registered office at 4 Rue Antoine Dubois, 75006 Paris, France. Contact: [email protected]

2. Scope

Ernest operates two connected experiences on the same platform:

ernest-app.com — the brand-facing side, where brand teams discover, evaluate, and activate community partnerships.
kithe.club — the community-facing side, where community ("tribe") organizers create a profile, get claimed/verified, and manage collaboration requests from brands.

Both are served by the same underlying application and Supabase-hosted database, so this policy applies to both regardless of which domain you're on.

3. What personal data we collect

Category	Examples	Collected when
Account & identity	Full name, work/personal email, password (hashed), role, marketing consent flag, terms-acceptance timestamp	You sign up (email/password or "Continue with Google")
Brand profile	Company name, website, industry, social handles (Instagram/LinkedIn/TikTok), follower counts, VAT number, logo, AI-generated site summary	You complete brand onboarding; our `scrape-brand-site` and `brand-insight` functions enrich this from your public website
Community profile & submissions	Community name and description, themes, audience data, organizer/submitter name and email, verification status	You submit or claim a community listing; our moderation team reviews it
Team members	Full name, work email, role, invitation status	A brand admin invites a teammate
Activation/collaboration contacts	Contact name, email, phone, WhatsApp number, deal terms	A brand and community set up an activation together
AI feature inputs	Search queries, briefs, and questions you submit to Ask Ernest, Brief Search, Profile Search, and similar features	You use AI-assisted discovery/matching features
Technical & usage data	IP address, device/browser type, pages visited, session recordings	Automatically, via analytics tools (see §6)
Support communications	Messages sent through our live chat	You contact us via chat

We do not currently process payment card data ourselves — Ernest plans are set up manually by our team, not via self-serve billing.

4. Why we process your data, and on what legal basis

Providing the service (account creation, matching brands with communities, running activations) — performance of a contract.
Verifying and moderating community submissions — legitimate interest (marketplace trust and safety) and, where relevant, your consent as submitter.
AI-assisted search and insight features — performance of a contract; your query and relevant profile data are sent to our AI provider (§6) solely to generate the response, and the underlying prompts constrain the model to your data — it isn't used to answer with invented or unrelated information.
Sending transactional emails (e.g., team invitations) — performance of a contract.
Marketing communications — consent (via the marketing-consent checkbox at signup); you can withdraw this at any time.
Analytics and product improvement — consent, where required under applicable cookie rules, or legitimate interest.
Legal compliance (e.g., retaining proof of terms acceptance) — legal obligation.